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In an effort to help local small businesses, Walmart is partnering with Popable, a platform that connects brands and spaces for short-term leasing. After listing on the website, small businesses are paired with their local participating Walmart to connect and enter into an agreement.
Specialty Leasing
Pop up, Specialty Leasing, or short-term leasingâwhichever name you prefer, these flexible leasing opportunities allow small businesses to boost brand recognition in high-traffic settings. From seasonal businesses that want to increase visibility, to new concepts looking to test out their market, specialty leasing can help a retailer achieve their goals.
Federal Realty
Investment
Trust has partnered with the online marketplace Popable to provide unique opportunities for small businesses seeking temporary retail space in its high-traffic shopping centers, lifestyle destinations and mixed-use developments. The partnership leverages the innovative platform that connects brands and spaces for short-term leasing to create a seamless experience for retailers and their customers. Scott Blair, co-founder and CEO of Popable, said the partnership will give âsmall business owners access to Walmartâs great built-in foot traffic while allowing them to thrive with their own brand.â The program is currently available in stores in Texas, Georgia, Colorado, and Illinois. Retailers can learn more and sign up for the opportunity here.
Popup Retailers
Whether for a day, week or month, popups allow brands to validate new ideas without the upfront investment of a permanent store.Itâs also an opportunity to figure out what works with customers, and how theyâll react pop-up retailers to specific merch or a unique selling experience.
For example, ThirdLove used their popup to get direct feedback from women using their online Fit Finder quiz. The data will help the company refine their product, as well as improve the customer experience overall.
Another way to increase engagement with your popup is by inviting local influencers or journalists. This strategy creates a sense of exclusivity and generates social media buzz to drive traffic. Itâs an especially useful technique for more technical products like cooking devices, where a product expert can demonstrate how to use it and help customers envision it in their homes.
Spaces & Markets
Many innovative retail spaces are now open to hosting short-term pop-ups, allowing brands to test products and validate market opportunities without the commitment of a long-term lease. These spaces often include art galleries, event venues and beautiful street-level storefronts that are ready to welcome your brand.
Finding space to rent can be time-consuming, but leveraging a trusted platform like Popable(tm) takes the work out of the search. Our proprietary matching technology allows brands and spaces to find one another, connect and collaborate â all with no third-party booking fees and no broker bottleneck. In fact, Walmart recently partnered with Popable to help small businesses find space inside stores for store-within-a-store popups. This new pilot program is helping to fill some of the many vacancies for temporary retail space that are currently in operation.
Getting Started
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Pop ads are a great way to earn high ROI for mass appeal verticals such as sweepstakes, casino, dating and downloads. It’s best to start a campaign with Premium sources to get the highest possible conversions. Later you can switch to the best performing networks and block those that don’t convert well.
Join the new era of retail; connecting brands, spaces and markets directly without the middleman of brokers. Join Popable and help drive this emerging industry